HELLO!
I’m Zy.*
I turn ideals into ideas
—so your user-centered experiences can attract, resonate, and inspire.
I am a multidisciplinary digital designer, based in Naarm/Melbourne.
As a designer specialised in UX/UI Design and Graphic Design, I bring considerations for human-centered design across my work in all fields of design, creating beautiful work for meaningful causes and brands.
I live in the Adobe Creative Suite and Figma, and I’m always itching to learn more, with a childlike curiosity that drives me to crack creative problems.
CASE STUDIES
CASE STUDIES
MY SANDPIT! (FUN PROJECTS I LOVED)
Design, to me, is not just a career path. It’s my playground, my creative outlet, and my joy. Here is a showcase my own favourite artworks!
This is a quote I live by, to remind me of why I do what I do!
“
You have to be in a state of play to design.
If you’re not in a state of play, you can’t make anything.
— Paula Scher, Abstract: The Art of Design.
Baked Goose
An online baking business that delivers a delicious variety of baked goods and desserts across Malaysia. Its community-driven, homely atmosphere plays a big part in the establishment of the brand.
GRAPHIC, BRAND DESIGN
PS Wellness
Also known as Park Street Wellness, PS Wellness blends traditional practices and modern practices to motivate long-term health management. PS Wellness’ rebrand aims to communicate more of a premium, medical, humanised, non-judgemental, approachable, and trustworthy brand flavour. [ROLE] Improving customer retention and brand awareness with a redesigned packaging to reflect PS Wellness’ unique brand philosphy referencing a library of letters.
GRAPHIC, PACKAGING DESIGN
MY SANDPIT! (FUN PROJECTS I LOVED)
Design, to me, is not just a career path. It’s my playground, my creative outlet, and my joy. Here is a showcase my own favourite artworks!
This is a quote I live by, to remind me of why I do what I do!
“
You have to be in a state of play to design.
If you’re not in a state of play, you can’t make anything.
— Paula Scher, Abstract: The Art of Design.
Baked Goose
An online baking business that delivers a delicious variety of baked goods and desserts across Malaysia. Its community-driven, homely atmosphere plays a big part in the establishment of the brand.
GRAPHIC, BRAND DESIGN
PS Wellness
Also known as Park Street Wellness, PS Wellness blends traditional practices and modern practices to motivate long-term health management. PS Wellness’ rebrand aims to communicate more of a premium, medical, humanised, non-judgemental, approachable, and trustworthy brand flavour. [ROLE] Improving customer retention and brand awareness with a redesigned packaging to reflect PS Wellness’ unique brand philosphy referencing a library of letters.
GRAPHIC, PACKAGING DESIGN
MY SANDPIT! (FUN PROJECTS I LOVED)
Design, to me, is not just a career path. It’s my playground, my creative outlet, and my joy. Here is a showcase my own favourite artworks!
This is a quote I live by, to remind me of why I do what I do!
“
You have to be in a state of play to design.
If you’re not in a state of play, you can’t make anything.
— Paula Scher, Abstract: The Art of Design.
Baked Goose
An online baking business that delivers a delicious variety of baked goods and desserts across Malaysia. Its community-driven, homely atmosphere plays a big part in the establishment of the brand.
GRAPHIC, BRAND DESIGN
PS Wellness
Also known as Park Street Wellness, PS Wellness blends traditional practices and modern practices to motivate long-term health management. PS Wellness’ rebrand aims to communicate more of a premium, medical, humanised, non-judgemental, approachable, and trustworthy brand flavour. [ROLE] Improving customer retention and brand awareness with a redesigned packaging to reflect PS Wellness’ unique brand philosphy referencing a library of letters.
GRAPHIC, PACKAGING DESIGN
