Overview
Sweet Chaos Festival is a fictional dessert festival that celebrates the creativity, passion, deliciousness, and love towards desserts, and houses activities that highlight the variety of desserts as well as put bakers to the test. Activities include games and interactivities. In the festival, there would also be plenty of desserts modelled to look enchanting.
THE GOAL
The website of Sweet Chaos Festival aims to publicise the festival and provide a direction for potential attendees to prepare for the festival in terms of activities they might want to participate in, as well as how to get to the location and what is on the agenda.
THE TEAM
Individual project by Zy Thoong L. (2023)
Snapshots
Through secondary research, typography development, user flow tests, user tests, and qualitative analyses, Sweet Chaos was developed.
In an exploration to represent typography in a unique way, Sweet Chaos is inspired by a 3D city of edible desserts to represent the delight, fun, and fantasy in consuming sweets. All graphics and images have been produced originally.
This responsive website was developed alongside a poster and publication guide, please see below!
Key Screens
Print Publication
Conclusion
Sweet Chaos Festival was a project where I found myself falling in love with design, especially with the creative and experimental side of it. Designing a dessert-inspired city got my gears turning, and the end product has exceeded all my expectations. As this was the first time I had truly explored my capabilities, it has a special somewhere in my heart.
Sweet Chaos Festival delivers information in a creative and experimental way that draws the attention of the audience. The architecture of content is designed to pull the audience in and keep them engaged.
DESIGNED USING
Adobe XD (Prototype and Testing)
Blender (Graphics)
SEE MORE
Zy Thoong Lim (2023)