HELLO! (AGAIN)
* “zy” like “bee” 🐝
My name is Zy Thoong Lim, I commonly go by Zy here in Melbourne. I am a UX/UI + Graphic Designer with a Bachelor’s Degree in Design, UX Interaction Design major. I bring a fresh perspective to creating user-friendly digital experiences!
I have a big passion for establishing intuitive designs for complex systems. My recent work with SwinPortal ↗ involved proposing a redesign of Swinburne’s student portal, aiming to significantly enhance user experience and reduce the support burden on staff. My design philosophy is rooted in empathy and curiosity, ensuring solutions are both aesthetically pleasing and practical.
Although I live and breathe design, I can often be found escaping from the world in a hole-in-the-wall coffee shop, sipping a chai latte, taking long walks, or getting lost among library bookshelves.
Eager to learn, grow, and connect with fellow creatives and innovators, I am committed to making remarkable contributions to the field of design.
As always, stay cozy. ♡
SKILLS
TECHNICAL SKILLS
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
Figma, Framer, Miro, Canva, Notion
INTERPERSONAL SKILLS
Project and Team Management
Leads by motivation and fully supports the team to achieve high performance
Communicates effectively with clients to establish an upbeat, positive, productive collaboration
Well-versed in delivering presentations, conveying ideas, design decisions, and feedback
Takes initiative, skilled in resolving problems, discussing ideas, positively moving the team forward
PROFESSIONAL EXPERIENCE
Adobe Digital Coach
Swinburne University of Technology, Adobe Hub
Panellist representing Swinburne University in the Adobe Education Executive Roundtable event, sharing the student experience with AI to more than 50 university representatives
Mentored and impacted more than 100 students on gaining Adobe Creative Suite skills
Hosted 10+ online and offline workshops with an accumulative attendance of 100 students
Spearheaded 3 on-campus events that cumulatively engaged with more than 200 students
UX/UI Designer
Swinburne University of Technology, Learning Transformations Unit
Designed wireframes and prototypes of a way-finding tool informed by UX research
Designed journey maps to visualise prospective users’ pain points and overall experience
Pitched the rationale to the team of more than 8 attendees, outlining its response to project goals, reflecting on feedback to inform development
Presented the way-finding tool’s concept to the workshop of more than 20 educators, attracting an 80% positive response rate
Project Manager and UX/UI Designer
Connect Psych Services in collaboration with SoDA Accelerator (Swinburne)
Led and managed the team in designing a new sub-brand, EAP AUS
Hosted 5 major online and in-person client meetings of more than 7 attendees
Conducted user testing, user experience surveys, and synthesised user research
Wrote a 44-page analytical report on the UX and UI of an existing platform, RISE
Produced UI recommendations derived from user testing findings, citing usability principles, heuristics, and UX laws
Packaging Designer
Park Street Wellness in collaboration with SoDA Accelerator (Swinburne)
Designed a strategy for the business to best communicate their brand identity through their packaging design
Designed 3 variations of 2 types of product packaging, developing sample dielines and professional mock-ups
Participated in regular meetings with the client to ensure a smooth process of revision and development in 2 types of product packaging
Collaborated with a cross-functional team on the brand guidelines and hand over to the client
UX/UI Intern
Milkman Creative Agency
Conducted UX research for various client projects in fields across Food & Beverage Operations and Retail
Performed UI experimentations for a client project in the Therapeutic Services field
Evaluated the UI of staging websites for a client project in the Retail field
Analysed the UX and UI of existing client websites alongside the Web team
Cultivated and strengthened design thinking, establishing a design process for UX/UI in an agency environment, working closely with the Head of Technology and Full Stack Developer
ACADEMIC HISTORY
Bachelor of Design (UX Interaction Design)
Swinburne University of Technology, Hawthorn
Grade: High Distinction
Diploma of Design (UniLink)
Swinburne University of Technology, Hawthorn
Grade: High Distinction
EXTRACURRICULAR ACTIVITIES
Vice President of Swinburne Design Collective
Swinburne University of Technology, Hawthorn
Co-led a cross-functional team and ran 4 medium to large events throughout the semester, gathering an accumulated total of approximately 150 more members
Co-hosted weekly meetings with the team, leading stand-ups to keep the team on track
Managed professional connections with 3 industry professionals for the Industry Night event, reaching out to more than 20 professionals, hosting meetings with 5 in total
Acted as MC for Industry Night, managing the crowd, hosting the industry guests, and leading the Q&A session
